One of the major issues facing the ‘traditional’ event photographer is the upward shift in competition. Anyone can walk into a high street store or order an entry-to-mid-range DSLR or CSC camera online. Particularly, the advent of digital photography has given the ability to almost anyone to put their camera into ‘auto’ mode and call themselves a photographer. Everyone has access to an audience too, via social media platforms like Facebook and Instagram, giving an immediate facility to share their ‘work’.
