The technological landscape surrounding professional school photography has evolved significantly in recent years. Among the various advancements, dye-sublimation (dye-sub) photo printing has emerged as a robust and reliable technology, revolutionising how school photographers deliver high-quality photographs, promotional aid and timely on-site prints. This piece delves into the nuances and maturation of dye sublimation technology, its growing prominence in the professional photo printing industry and the diverse opportunities the technology presents for professional school photographers, including the potential to expand into other markets.